Avon Ladies Rural Style


Director/Writer: Rhonda Buckley
Canada (Newfoundland & Labrador)
19 minutes

Avon Ladies... Rural Style is a film showing the irony of a makeup company that became a top seller in Newfoundland in the 60’s. Rural Newfoundland women have been thought of as hearty and in most cases they don’t even wear make up. In the 60’s, women throughout Newfoundland became top sales agents for the country. By comparison, in urban centers Avon ladies walked up a walkway and rang a doorbell to say “Avon calling”. Still, in rural Newfoundland women go door- to door by ATV, hike over cliff sides and around woodpiles in order to sell make up in the community. Avon Ladies uses Super 8 footage, Avon archival TV and print ads and animation to create an innovative commentary that ultimately, a women’s look is her own.